ANSI Logo, Icon and Marks
"ANSI", the ANSI logo, and numerous other identifiers containing “ANSI” are registered trademarks, service marks, and certification marks of the American National Standards Institute.
ANSI does not itself develop standards or certify management systems, products, services, materials, or personnel. ANSI does not permit, under any circumstances, the use or registration by others of “ANSI,” the ANSI Logo, Icon, or any other marks, names, or domain names consisting of or incorporating ANSI or anything confusingly similar (individually and collectively “ANSI Marks”). Doing so would give the false impression that ANSI carries out certification activities, or has approved or authorized the organization using its ANSI Marks.
ANSI will take whatever actions it considers necessary to prevent the misuse of its valuable ANSI Marks.
Examples of unacceptable use of the ANSI Marks
Use or registration of ANSI Marks as identifiers in connection with third-party products, services, domain names, websites, logos, marketing materials, advertisements, and company letterheads is strictly prohibited. Use or registration of ANSI Marks in self-declarations, such as logos combining ANSI Marks with member (or other) names, is also strictly prohibited.
Use of ANSI Marks or placement of such Marks in a manner that is misleading or incorrectly implies that ANSI endorses, has accredited, or otherwise approves a particular organization, product, or service is strictly prohibited.
Examples of acceptable fair use of the ANSI Marks
Certain limited uses (not registration) of the ANSI mark are permitted strictly for accurate, informational reference, in text only – and not to identify goods, services, or organizations. Specifically, the following examples would be considered acceptable if accurate and included in text:
“This product complies with ANSI [insert standard number] standard.”
“Manufacturer Certifies Compliance to ANSI [insert standard number] standard.”
As discussed above, the ANSI Marks cannot be used or registered by members, standards developers, or certification programs in connection with their promotions or communications regarding ANSI affiliation, approval, or certification. However, ANSI members, accredited standards developers, and certification programs may use the ANSI Member Icon and Approved American National Standard, ANSI Accredited Standards Developer, and ANSI Accredited Certification Program marks, as applicable and set forth below, which have been designed so that they resemble the ANSI logo, but carry their own distinct message.
ANSI Member Icon
Recognizing that strong brand recognition is imperative when solidifying the linkage between an organization and its members, the
American National Standards Institute Membership Department has introduced the
ANSI Member Icon, a graphic for use exclusively by ANSI members.
The icon may be used on the website of an ANSI member in accordance with this policy, as a mechanism to demonstrate its affiliation with the Institute and the U.S.
standards and conformity assessment community.
The graphic may also be used as a hyperlink to the ANSI Online website.
ANSI Approved American National Standards
Standards developers accredited by ANSI may choose to use the Approved American National Standard mark on any document so approved. However, standards developers may no longer use ANSI’s logo on the covers or inside front matter of approved American National Standards. Developers that have previously published ANSI’s logo on their standards should transition to the Approved American National Standard mark as soon as possible. Developers shall also note that standards currently carrying the ANSI logo do not need to be immediately republished; rather, the covers shall be revised with the appropriate logo or text at the time of the next revision, reaffirmation, or reprint.
ANSI Accredited Certification Programs
Certification programs that have been accredited by ANSI may choose to use one of the ANSI Accredited Certification Program marks. Those programs for which a mark is available are as follows: