"As the United States looks to increase access to foreign markets, spur job creation at home, and forge a path for sustainable economic growth, there is a powerful business tool that can help American industries keep up with - and even accede - global competition," wrote Mr. Bhatia.
"That is why the American National Standards Institute, together with partners across the standardization community, has launched Standards Boost Business (SBB) - an initiative to help American companies leverage standards and conformance to win a trade advantage in the global market."
In his blog post, Mr. Bhatia highlighted ways in which companies and organizations have saved millions of dollars and increased efficiencies through standardization, while strengthening their overall performance.
"As the technical underpinning of many products and services, standards play a critical role in removing barriers to trade, enforcing free trade agreements, and expanding foreign markets for U.S. goods and services. This results in increased export opportunities for American companies abroad, which in turn helps create more jobs here at home.
"Standards and conformance are essential to a sound national economy and global commerce," Mr. Bhatia continued. "Together - through standards and conformance - we can foster innovation, drive business growth, and advance America's competitiveness on the global stage."