Interviews with other business and industry leaders will be added as they become available. In addition, more multimedia and video content promoting the power of standards and conformity assessment to boost bottom lines is expected to be developed.Visit the Standards Boost Business video gallery page. Standards Boost Business is an outreach initiative to help U.S. businesses understand the power of standardization in driving business growth, spurring innovation, and advancing U.S. competitiveness. Coordinated by the American National Standards Institute (ANSI) in partnership with 27 leading organizations from across the U.S. standardization community, this free online resource is designed to help corporate leaders understand the strategic and economic value of standards to business and to our overall national competitiveness. The SBB campaign has already gained significant ground in reaching corporate executives, government representatives, and consumers via editorials featured in business publications and an advertising campaign targeted at the C-suite. On behalf of the entire community, the SBB campaign will continue its efforts to get this critical message in front of decision-makers and the greater business community.