The Society of Cable Telecommunications Engineers (SCTE), an organizational member and accredited standards developer of the American National Standards Institute (ANSI), has announced the appointment of Bernadette Vernon as vice president of marketing and membership. Ms. Vernon will be responsible for integrating a variety of marketing and membership functions including acquisition and retention, customer service, communications, industry relations, and administration of the SCTE Board of Directors and Standing Committees.
Most recently the director of strategic marketing for the video business unit of Motorola Corporation, Ms. Vernon brings more than 15 years of marketing experience in cable technology and cable system operations to SCTE. During her more than eight years with Motorola, she spearheaded programs that helped to drive the adoption of such innovations as digital video recorders (DVRs), high definition (HD), and video on demand (VOD). Previously, she was corporate director of marketing for Harron Communications, and prior to entering the cable business she spent 10 years at IBM in various marketing, sales, and training and strategy positions.
Ms. Vernon holds a bachelor of science degree in business administration/marketing from Chestnut Hill College and a master of science in organizational dynamics/management from the University of Pennsylvania.
SCTE is a non-profit professional association that provides technical leadership for the telecommunications industry and serves its members through professional development, standards, certification, and information. SCTE currently has approximately 13,000 members from the U.S. and 70 countries worldwide and offers a variety of programs and services for the industry's educational benefit.
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