ISO president Dr. Boris Aleshin told delegates that ISO had a major opportunity in the coming years to achieve greater strategic recognition of the value of standardization to business, government, and consumers. However, he warned, "We at ISO need to ensure that customers know about ISO, that we are not just talking … amongst ourselves." Dr. Aleshin stressed the importance of showing clearly how standards benefit individuals and groups who are not currently involved in or knowledgeable about international standardization.