ANSI - American National Standards Institute
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ANSI Joins in National Public Awareness Campaign "Associations Advance America"

New York, Dec 04, 2002

Organizations across the nation are joining together to improve the public's understanding of associations and to spotlight the powerful role that associations play in everyday life. The broad awareness campaign, entitled Associations Advance America, has been organized by the American Society of Association Executives (ASAE), an ANSI-member organization, and is designed to impress upon people the value of associations, both to their individual and corporate members and to the larger society.

"The fact is, associations are responding to many of the most pressing economic and social challenges confronting America and the world today," said Daniel Fullenkamp, senior vice-president of First Union National Bank and 2002-2003 chair of ASAE's Associations Advance America Committee. "Associations are the leaders when it comes to setting safety standards, employing new ideas, and promoting new technology."

According to documentation recently released by ASAE:

  • There are nearly 150,000 associations in America. These include trade associations, professional associations, and cause-related and advocacy associations.
  • Nine in ten Americans belong to one association - and one out of four belong to four or more.
  • Associations have evolved into one of the country's leading industries, contributing $50 billion per year to the economy.

    "Associations are deeply committed every day to strengthening communities by creating jobs and spurring economic development; providing training and post-collegiate education, standard setting and safety programs, research and information to hundreds of career fields and the world's citizenry; and promoting volunteerism," explained ASAE's president and CEO, Michael S. Olson, CAE.

    As members of the global standards-setting community, ANSI and its members promote better learning, better performance, better business climates, and better products and services.

    "We are America's silent partner," stated John Kalemkerian, CAE, ANSI vice-president for membership marketing, communications and education. "Although standards affect the quality of daily life for people throughout the world, the Institute and members of the standards development and conformity assessment community remain relatively unrecognized. The Associations Advance America campaign, combined with ANSI's own promotion efforts, will help to demonstrate how association-based standards-setting can help coordinate the efforts of companies, government agencies and consumers to make products and systems safer, more efficient, and globally competitive."

    As the force behind the campaign, ASAE is fulfilling its mission of enhancing the professionalism and competency of association executives, promoting excellence in association management, and increasing the effectiveness of associations to better serve members and society. ASAE was founded in 1920 and today has more than 25,000 individual members representing business, professional, educational, technical, industrial and trade associations throughout the country.

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