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StandardsPortal Re-Launch Provides Trade Resource for U.S., Chinese, and Indian Markets

New York, Sep 11, 2008

The American National Standards Institute (ANSI) is pleased to announce the re-launch of, an online resource that facilitates international trade by helping companies better understand the standards, regulatory, and conformance (SRC) related technical requirements they face around the world.

Development and maintenance for StandardsPortal is made possible through financial support from the National Institute of Standards and Technology (NIST), a federal agency within the U.S. Department of Commerce.

Originally released in 2006 to support trade between the United States and the People’s Republic of China, the newly re-designed StandardsPortal helps exporters navigate the standards, regulatory, and conformance systems in their target market, providing substantive answers to key questions:

  • What SRC-related requirements must a product meet to enter and compete in a given target market?

  • How can a company get early warning about changes to these requirements?

  • How can a company ensure that its perspectives are heard and considered in the development of voluntary consensus standards, requirements, and policies that could affect that company’s business?

“The re-launch of demonstrates ANSI’s ongoing commitment to facilitating cross-border trade,” said S. Joe Bhatia, ANSI president and CEO. “The site is a living resource that was designed with the functionality and flexibility to accommodate the needs of new stakeholders from other countries and regions.”

Designed primarily for companies but also relevant for policy officials, StandardsPortal offers dual-language (English and Mandarin) material for the U.S. and Chinese economies, exploring the structure, history, and operation of each nation’s standards and conformity assessment system. In addition, the portal provides information on the World Trade Organization (WTO) Agreement on Technical Barriers to Trade (TBT), and offers users access to TBT Notifications.

The portal also includes a searchable directory of U.S.-based standards developing organizations and trade associations, including each organization’s contact information, scope of standards development and conformity assessment work, and international activities organized by geographic region.

Updates to the site have laid the foundation for future detailed information on the U.S. conformity assessment system, including the addition of profile pages for conformity assessment bodies in the United States.

Broadening the scope of information available to exporters, StandardsPortal now incorporates English-language resources on standards and conformance for the Republic of India. This area of the portal explores technical market requirements in India and helps exporters to better understand the structure and operation of the Indian regulatory system.

Another notable addition to is the International Trade and Investment Toolbox, which provides guidelines, archives, and information specifically for U.S. stakeholders engaged in global trade activities. Included in the toolbox are a Speaker’s Package for performing international outreach on standards and conformity assessment; “Succeeding in China” and “Succeeding in Europe” packages of information on how to initiate business development in these areas; content from the U.S. Trade and Development Agency (USTDA)-sponsored Vietnam Standards Training Program; and an ANSI White Paper Library.

StandardsPortal was created through a partnership between ANSI, the Standardization Administration of the People’s Republic of China (SAC), the Bureau of Indian Standards (BIS), and the Confederation of Indian Industry (CII).

“This newly expanded resource provides a useful tool for international stakeholders who wish to have instant access to information on U.S., Chinese, and Indian standards and conformance requirements. StandardsPortal helps users to become more engaged in the international activities that are relevant to their industry, opening markets to businesses and consumers in our economies,” said Steven Bipes, director of regional and bilateral policy at ANSI. “We are pleased to continue our relationship with SAC and to welcome BIS and CII to StandardsPortal.”

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