ANSI - American National Standards Institute
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ANSI Expands Educational Offerings

Enhanced Curriculum Serves Corporate Sector

New York, Mar 26, 2002

In an effort to enhance its education and training services to company members, ANSI has expanded its curriculum to include a new course geared for corporate executives that demonstrates the bottom line value of participating in standardization activities.

"Strategic Standardization Management Briefing for Corporate Executives" (course no. 306, half-day) is tailored to the needs of company executives who want to investigate all aspects of standardization relevant to their business or industry. The session will demonstrate the benefits of incorporating this discipline into a corporate business strategy that can reap sound bottom line results, including reduced costs and time to market, access to new markets, increased trade, sales and competitive advantage, and reduced trade barriers.

Increased attention to the importance of standardization is gaining ground with many leading U.S. companies whose leaders agree that standardization is a strategic business issue that has a direct impact on new product development. Additionally, getting involved in the standards writing and setting process can increase competitive advantage for small- to medium-sized firms as well.

Participants will examine case studies from private- and public-sector organizations that have made Strategic Standardization Management an integral component of their business plan. At the conclusion of the session, attendees will understand how standards facilitate time to market and help to differentiate products in the marketplace.

"Standards development," said Keith B. Termaat, former strategic standardization manager of Ford Motor Company, "has become a competitive venture-fast-paced, intellectually demanding, results oriented and global." In other words, to compete well, you've got to learn the rules of the game and that is exactly what ANSI's new course on Strategic Standardization Management teaches.

Specifically geared for CEO's, senior managers, standards, business, manufacturing and engineering managers as well as other company personnel responsible for increasing profits, proficiency and production, ANSI's Strategic Standardization Management course will be offered on Monday, April 29, 2002, 9:00 AM to 12:30 PM at the Institute's headquarters in Washington, DC. Pricing, registration and detailed course information is available via ANSI Online: or by contacting Pamela Suett, ANSI's director of education and meetings management.

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