ANSI - American National Standards Institute
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It’s Electric! ANSI Members Unveil Latest Tech Innovations at 2012 International CES

New York, Jan 11, 2012

Interactive television. A phone that powers your laptop.

Such are among the tech innovations unveiled this week at the 2012 International Consumer Electronics Show (CES) in Las Vegas. Organized by American National Standards Institute (ANSI) member and accredited standards developer the Consumer Electronics Association (CEA), CES is the largest consumer technology tradeshow worldwide.

This year, more than 2,700 companies displayed their latest and greatest gadgets and technologies to more than 140,000 visitors. And among them were several key innovations from ANSI members:

Hi-tech = lower bills
In its first appearance at CES, General Electric demonstrated how high-tech innovations can mean low-cost energy bills. GE has unveiled a line of appliances that communicate with the electric grid to help consumers more effectively understand and manage their energy usage. These appliances respond to utility rate signals and automatically defer cycles during the more expensive peak demand times to run in later hours when demand is low.

Interactive television
Microsoft debuted what could be a real game-changer for the entertainment industry. Working with the creators of Sesame Street, Microsoft has produced interactive episodes of the show using its gesture-based and motion-tracking Kinect technology. Described as "two-way television," the innovation allows viewers to interact with their favorite characters. A demonstration at CES involved a girl throwing make-believe coconuts at a television, which then appeared on screen and were caught and counted by Grover.

Powerful smartphones
Motorola lifted the veil on Atrix, taking smartphones to a new level. The device literally puts the power of a PC in your pocket, and features fingerprint recognition and dual core technology. Atrix’s accessories include the Lapdock, a slim laptop that when connected to the phone, gives a big-screen look at your phone’s content. In fact, Lapdock has no storage, memory, processor, or Internet connection of its own – it’s the phone that provides all the muscle.

Hewlett-Packard rolled out the red carpet for its “ultrabook,” the Envy 14 Spectre. Using Intel technology, this slim laptop with a sleek glass design boasts HP Wireless Audio to stream music throughout your home, a multi-touch trackpad, an HD webcam, and near field communication (NFC) capabilities so it can sync with NFC-equipped phones.

Looking into the near future, Intel highlighted its vision for gesture-controlled ultrabooks with built-in tilt sensors and touch-free credit card readers that would allow online shoppers to swipe their credit card over their ultrabooks rather than having to type in their details to make a purchase. The company plans to launch its biggest marketing campaign in nearly a decade to promote ultrabook technology, starting in April.

About CEA and CES
An ANSI member and accredited standards developer, CEA promotes growth in the $186 billion U.S. consumer electronics industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution, and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Visit CEA online at and for more information.

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