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Commerce Releases 2005 National Export Strategy

New York, Jun 03, 2005

According to the new 2005 National Export Strategy recently released by the Department of Commerce (DoC), thirty percent of U.S. small and medium-sized businesses that do not export would do so if they had more information about markets, potential customers and procedures. To help these enterprises take advantage of market openings in a world economy that is expected to grow four percent in 2005, the Export Strategy lays out a plan to focus U.S. government trade promotion program efforts, and improve outreach to U.S. industry to promote market driven standards.

“Standards are a critical issue for manufacturing competitiveness in global markets, as they can facilitate international trade, or they may impede access to foreign markets. . . .The advancement of U.S. Government objectives with respect to international or foreign standards will benefit from improved interaction among federal agencies,” the report said.

As part of this plan, improved coordination between the Commerce Department, the International Trade Administration (ITA), the National Institute of Standards and Technology (NIST), the U.S. Trade representative (USTR) and other federal agencies will increase and advance dialogue with foreign governments on standards related issues. DoC also intends to partner with U.S. industry to more effectively promote the virtues of an open, transparent, and impartial approach to standards development and implementation to foreign markets and governments worldwide.

This complements tactics outlined in the draft United States Standards Strategy (USSS), currently under revision by members of the U.S. standardization community and expected to be released by the end of the year. The USSS establishes a standardization framework built upon the traditional strengths of the U.S. system – such as consensus, openness and transparency.

“Both U.S. standards interests and policy objectives will be served when the governments of our most important export markets are convinced of the strengths of this approach versus less open, less transparent, and subjective alternatives. Critical to our success will be the recognition that the government and private sector must each leverage their limited resources,” continued the report.

The Export Strategy also identifies areas of future growth for U.S. exports, highlighting seven key geographic markets and identifying industry sectors within them that are likely to experience export growth over the coming years. In markets that hold the greatest promise for U.S. companies, such as Brazil, China, European Union, India, Japan, Russia, and South Korea, commercial strategies have been developed to make it easier for U.S. companies to export. Highlights include the new China Business Information Center; the new American Trading Centers in China; and focusing on key growth sectors in India, among others.

Secretary of Commerce Carlos M. Gutierrez points to newly negotiated and implemented free trade agreements and organizational reforms and initiatives at key federal export-promotion agencies that enhance their ability to aid U.S. exporters as indicators of a healthy export climate.

"There has never been a better time for U.S. companies to sell and invest abroad," said Gutierrez upon release of the new report.

The National Export Strategy is developed under the auspices of the Trade Promotion Coordinating Committee (TPCC) -- an interagency group chaired by the Secretary of Commerce. The Export Enhancement Act of 1992 established the TPCC to harmonize the export promotion and financing programs of the U.S. government, as well as to develop a comprehensive plan for implementing such programs.

Download the National Export Strategy here.

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