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ANSI Seeks Comments on Proposals for ISO Activities

New York, May 02, 2006

DIN (Deutsches Institut fur Normung), the official German member of the International Organization for Standardization (ISO), has submitted proposals for new ISO standards activities in the services sector. The proposals would launch three new work items and open a new field of technical activity.

Proposed Work Items
Brand Valuation
Brand value is central to a corporation’s ability to compete in the global marketplace. In addition, corporations in many countries are required to report and monitor brand value. According to DIN’s proposal, there are currently no globally accepted standards by which brand valuation can be measured. The proposed work item would identify basic requirements for defining and calculating the value of a brand. DIN also proposes establishing an ISO Work Group or similar committee to drive standardization activities in this area.

Rating Services
The objective of this proposed standard is to define minimum requirements for the credit rating services applied by banks, financial institutions, and other rating service organizations. Specifically addressing debtor solvency, the work item would encompass rating symbols, scales, and processes through which ratings are defined. DIN has proposed using existing national and international industry quality standards in market, opinion, and social research as key documents in developing the work item.

Cleaning Services
This work item would describe specifications and quality requirements for cleaning services, primarily addressing companies that operate on an international level. The proposed standard would establish a set of guidelines for private businesses and public agencies to use in selecting a cleaning service that best fits their needs, based on location, price, and tasks involved. With the goal of identifying overall best value, the standard would take into account the competence, integrity, and cost of a cleaning service.

Proposal for New Field of ISO Activity
DIN has also submitted a proposal for a new field of ISO technical activity in education services. With an initial focus on language, vocational and in-company training, the technical committee would create a standardization framework for non-public education and training services. Any standards developed by the committee would balance the needs of organizations and individuals, with the goal of providing measurable results to optimize learning.

The ISO Technical Management Board has approved circulation of the above proposals for voting by ISO member bodies. As the official U.S. member of the ISO, the American National Standards Institute (ANSI) is seeking comments from U.S. stakeholders regarding the proposed activities. The input will be used to formulate the U.S. position on the proposals, which will be presented to the ANSI ISO Council for approval.

Interested stakeholders are encouraged to submit comments to Steven Cornish, ANSI director of international policy (, by Friday, May 26, 2006.

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