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MASB Releases List of Best Marketing Accountability Reads for 2020


The Marketing Accountability Standards Board (MASB) has published a list of the best articles and blog posts on accountable marketing of 2020.

Among the highlights, the list includes:

  • publications in MASBNEWS, including “Marketing’s Vital Role in Tackling the Covid-19 Pandemic”
  • a piece from the Journal of Advertising Research – “Effectiveness and Efficiency of TV’s Brand-Building Power: A Historical Review”
  • articles from Forbes – “Proving the Financial Contribution of Sponsorships to the Business” and “Sponsorship Valuation Enters a New World”
  • a news item in ISO Focus – “What’s in a Brand?”


It also highlights MASB’s Common Language Marketing Dictionary, which defines more than 1,800 marketing terms and definitions for over 15,000 monthly users.

See the full list in MASB’s news item.

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