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MASB Posts Videos from Fall Summit


The Marketing Accountability Standards Board (MASB) is offering recordings of sessions from its recent Fall Summit.

The videos, each about one hour long, cover topics of interest to experts in the marketing accountability movement, including stakeholders from finance, analytics, academia, and marketing:

  • The evolving role of the Chief Marketing Officer
  • Digital targeting with the upcoming phase-out of third party cookies
  • Sponsorship accountability and college sports sponsorship

Visit MASB’s YouTube page to access the videos.

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