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AIPMM Webinar to Explore the Role of Product Marketing


The Association of International Product Marketing & Management (AIPMM) will host a webinar on the role of project marketing managers, and how it intertwines with the role of product managers.

“The Integral Role of Product Marketing in Achieving Product Success” will discuss the responsibilities and opportunities of product marketing managers, the overlap between the skills and tools of product managers and product marketing managers, and the overall importance of product marketing managers in supporting a product’s success.

The webinar will be held on Friday, August 19, at 9 a.m. See AIPMM’s website to learn more and register at no cost.

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