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ASAP Event to Explore Partner Executive Sponsorship


The Association of Strategic Alliance Professionals (ASAP) is holding a webinar on executive sponsorship and the role it plays in the success or failure of partnerships.

“Success Begins at the Top: The Importance of Partner Executive Sponsorship” will include discussions on the role of the executive sponsor or alliance champion, as well as how executive sponsorship can have a significant impact on partnership success. Attendees will learn what key attributes to look for in an executive sponsor, and how alliance managers can manage the role from the bottom up.

The webinar, free for all interested stakeholders, will be held on Thursday, February 2, 2023, from 12:00 p.m. to 1:00 p.m. ET. Visit ASAP’s website to register.

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