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ANSI Welcomes the Standardization Administration of China (SAC) to Discuss U.S.-China Cooperation on Brand Valuation Standardization


A delegation from the Standardization Administration of China (SAC), led by Sun Bo, the administration's vice administrator, visited the headquarters of the American National Standards Institute (ANSI) in Washington, DC, on April 12-15, 2013. The delegation also included experts from China's General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) and the China National Institute of Standardization (CNIS).

A chief priority during the visit was to discuss recent developments in China related to standardization in the area of brand valuation. Following work in the International Organization for Standardization (ISO) and the 2010 publication of ISO 10668, Brand Valuation - Requirements for monetary brand valuation, China has sought to expand their activities through the development of national standards and guidelines. In addition, SAC is interested in exploring further standardization at the international level.

During the meetings, SAC and CNIS experts provided background on China's domestic and international work on brand valuation standardization, and expressed an interest in collaborating further with U.S. experts on the subject. ANSI participated as an observing (O) member in the development of ISO 10668, but to date the U.S. has not formed a mirror committee for standardization in this area.

In addition to brand valuation, ANSI and SAC also exchanged information on the operation of mirror committees and secretariats for ISO technical committees. ANSI provided a presentation on the accreditation and operation of U.S. technical advisory groups (TAGs), and SAC expressed an interest in further exchanges to deliver similar presentations focused on China's participation in ISO.

As a result of the meetings, ANSI and SAC agreed to discuss further cooperation, and gather more information about the U.S. opinion on future ISO work. Using the information SAC provided during the visit, ANSI will be conducting further outreach to U.S. constituents in order to gather a consensus position for a potential future proposal for new work in ISO. Interested parties are encouraged to contact the ANSI ISO Team ([email protected]) with input or for more information.


Jana Zabinski

Senior Director, Communications & Public Relations


[email protected]

Beth Goodbaum

Journalist/Communications Specialist


[email protected]