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Video: ANSI President and CEO Joe Bhatia Highlights ""The Power of Strategic Standardization""


The video is latest addition to the Standards Boost Business campaign

A new video featuring American National Standards Institute (ANSI) president and CEO S. Joe Bhatia highlights how standardization enhances business opportunities, leads to better market access on a global level, and provides safer products in the marketplace. The video is part of the Standards Boost Business (SBB) campaign, and is featured on its video gallery page.

Standards Boost Business is an outreach initiative to help U.S. businesses understand the power of standardization in driving business growth, spurring innovation, and advancing U.S. competitiveness. Coordinated by ANSI, in partnership with 30 leading organizations from across the U.S. standardization community, the free online resource is designed to help corporate leaders understand the strategic and economic value of standards to business and to our overall national competitiveness.

The video, which can be viewed here, emphasizes that executives can either position their organization to play a role in the standardization process, or let competitors dictate the way they do business. Mr. Bhatia explains that standardization impacts the way businesses design, manufacture, and sell products, and encourages company leaders to get involved in standardization at an international level.

The SBB campaign has gained significant ground in reaching corporate executives, government representatives, and consumers via editorials featured in business publications, and an advertising and outreach campaign targeted at the C-suite. On behalf of the entire community, the SBB campaign will continue its efforts to get this critical message in front of decision-makers and the greater business community.

Standards Boost Business is made possible by the contributions, support, and active participation of its partnership organizations. To learn more, visit the SBB partnership page.


Jana Zabinski

Senior Director, Communications & Public Relations


[email protected]

Beth Goodbaum

Journalist/Communications Specialist


[email protected]