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New Video Shows How Standards Help Turbo Charge Business


See the Video on the Standards Boost Business Website

As part of the Standards Boost Business (SBB) campaign, the American National Standards Institute (ANSI) has just released a short informational video that shows how standards help businesses get a leading edge in industry.

According to the latest estimates from the U.S. Department of Commerce (DoC), 93 percent of global exports are affected by standards. With so many industries feeling the impact of standardization and conformity assessment, there are opportunities for industry stakeholders to have an active role in standards development. As the video explains, standards implemented in business can help cut costs, increase efficiency, and even open access to new markets.

What's more, businesses that are part of the standardization processi.e., those that adopt and develop standardshave a leading edge in industry over businesses that opt out of the process.

Check out and share the SBB video and get more resources including essential FAQs, business case studies, and testimonial videos from corporate and industry leaders speaking on the strategic and financial advantages of participation in standardization to their companies, available on The site also details the value of standards for young professionals, organizations, government, and consumers.

About Standards Boost Business

Standards Boost Business is an outreach initiative to help U.S. businesses understand the power of standardization in driving business growth, spurring innovation, and advancing U.S. competitiveness.

Coordinated by the American National Standards Institute in partnership with over 30 members of the standardization community, this free online resource is designed to help corporate leaders understand the strategic and economic value of standards to business and to our overall national competitiveness. To learn more, visit


Jana Zabinski

Senior Director, Communications & Public Relations


[email protected]

Beth Goodbaum

Journalist/Communications Specialist


[email protected]