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ANSI Seeks Comments on Proposal for International Workshop Agreement on Guidelines for Live Streaming Marketing Service


Submit Comments by March 10, 2021

The American National Standards Institute (ANSI) encourages its stakeholders to submit feedback on an International Workshop Agreement (IWA) proposal on guidelines for live streaming marketing services. Submit comments to ANSI by March 10, 2021.

SAC, the national standards body for China, submitted the proposal to the International Organization for Standardization (ISO) Technical Management Board TMB secretariat. According to SAC, the IWA document would aim to: 

  • Establish a live streaming marketing service model, and allowlive streaming video, network technology and marketing to be integrated seamlessly
  • Help companies use live streaming as a marketing tool to facilitate online businesses, access audiences with low cost and multiple channels, build brand awareness and realizebusiness strategies
  • Meet the growing consumer demand and provide the audience with a transparent and truthfulbuying experience
  • Provide suggestions for companies to recruit and hire live streaming marketing talents

All interested U.S. parties are encouraged to review the proposal, which includes additional IWA document aims. Submit comments to Steven Cornish, ANSI senior director of international policy and strategy at [email protected] by close of business on March 10, 2021.

Based on the input received from ANSI ISO Committee (AIC) AIC members and from U.S. stakeholders an ANSI position and any comments will be developed and submitted before the ISO voting deadline of March 13, 2021.

What is an IWA?

An IWA is a type of document that is developed with direct participation of stakeholders outside of the traditional ISO country representation system to enable players to negotiate in an open workshop environment. After the IWA workshop, text will be edited and published. A proposal to hold an ISO workshop for the purpose of developing one or more IWAs on a particular subject may come from any source, including ISO member bodies, liaison organizations, corporate bodies, etc.


Jana Zabinski

Senior Director, Communications & Public Relations


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Beth Goodbaum

Journalist/Communications Specialist


[email protected]