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creative digital design

Creative Digital Design: ANSI Seeks Comments on Proposed ISO Technical Committee


Submit Feedback by February 23

As the U.S. member body to the International Organization for Standardization (ISO), the American National Standards Institute (ANSI) is seeking comments on a proposed technical committee (TC) on creative digital design. Submit feedback by February 23.

Creative digital design offers vivid and detailed visual effects in the online virtual world and is adapted in e-games, digital fashion, and fine art, among other applications. According to a proposal submitted by the Standardization Administration of China (SAC), China's member body to ISO, “collaboratively coordinated creative digital design processes can improve originality, diversity, and efficiency, which enhances immersive experience, and reduces duplication in labor cost and investment,” thereby promoting sustainability.

The proposed ISO TC would operate under the following scope:

“Standardization of protocols including rules and guidance in the field of management, organization, operation, and capacity building activities, related to virtual digital design of the creative elements to be used, for example, within e-games, digital fine art, digital fashion design, and potentially compatible to be used in other applications.”

Furthermore, as the proposal asserts, the TC aims to be technology-neutral, fostering collaborative impacts in transforming creative processes from a silo approach to collaborative approaches among professional creative designers and studios through coordinated managerial, organizational, operational, and capacity-building activities. It will not focus on any specific information technology, particularly those related to environmental data representation, graphics processing, or blockchain technologies, and would not necessarily involve AI.

All comments on this proposal should be sent to Steven Cornish, ANSI senior director for international policy ([email protected]). Feedback received by the deadline will be used to develop the ANSI representative input to the ISO Technical Management Board.

The full proposal filed by SAC is available here.


Jana Zabinski

Senior Director, Communications & Public Relations


[email protected]

Beth Goodbaum

Journalist/Communications Specialist


[email protected]