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CTA Study Reveals a Rise in Immersive and Accessible Gaming


The Consumer Technology Association (CTA) conducted a recent study on the U.S. gaming population, measuring interest level, money spent, areas of interest, and use of mobile and on-demand platforms.

The survey indicates that mobile gaming has eclipsed console gaming, and that the future of gaming lies in augmented reality/virtual reality and a future metaverse. These new realms of entertainment are growing in popularity, with 22% expressing an interest in them in 2022, compared to 8% in 2019.

“Accessible and immersive experiences are the future of entertainment, especially in gaming,” said CTA researcher Steven Hummel. “Gamers are on the cutting edge, and diverse gaming options meet the interests of ever-wider audiences. As we’ll see at CES 2023, game publishers, hardware manufacturers, and retailers all have an opportunity to capitalize on a growing market.”

Read the full CTA news item to learn more about the survey results: Immersive, Accessible Experiences Drive Growth in U.S. Gaming Market.

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