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ASAP Event on the Trust Factor in Partnering


The Association of Strategic Alliance Professionals (ASAP) will host a virtual event, “When You Win, We Win: The Trust Factor in Partnering,” hosted by Frank Lee, CEO, Institute for Collaborative Working and moderated by John Parker, principal, John Parker Associates.

“Trust is the currency of strong partnerships. Having confidence that each organization is also looking out for the interests of their partner(s) and their joint customers builds and sustains trust in partnering relationships,” ASAP reports. “There is much to be gained from making a mutual commitment that each party’s success will be a function of everyone’s success.”

Access registration for the webinar, scheduled for November 2, from 1:00 p.m. to 2:00 p.m. ET and open to all, via ASAP’s website.

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