The Association of Strategic Alliance Professionals (ASAP) will host a webinar that will focus on the choosing the right business partners to grow organizational needs.

“Success in partnering is largely dependent on choosing the right partners to begin with, and in an ecosystem context it also means looking at how you create customer value through a community of partners, putting the customer problem at the center and making collaborative connections among and between partners,” ASAP reports.

Moderator Greg Burge, Certified Strategic Alliance Professional and principal of Collaborative Partnering Services, will lead a conversation with Jim G. Chow, partnerships, business development leader at AI21 Labs.

Join the April 4 session, “Ecosystem or Egosystem? Curating Your Partner Community for Optimal Outcome,” by registering online via ASAP.