When it comes to vehicle-to-everything, or V2X technology, consumers want safety above everything else, according to a new study by SAE World Congress (WCX) Learning Lab, sponsored by SAE International.

In recent years, automakers have looked to V2X, an encompassing term for a vehicle's connected communications, to create new potential revenue streams.

The study revealed that safety was the “most wanted, frequently cited, and most valuable item” to consumers, with more than half of the survey respondents noting safety as their top priority. For example, road hazard identification topped the list, followed by pedestrian warnings and emergency vehicle notifications. On the flip side, the least-desired V2X features surrounded transactions such as automatic parking locator and payment and auto pay at gas stations.

Another finding showed that efficiency use cases, such as a vehicle being able to influence the timing of traffic signals and awareness of construction notices, were generally more valued by consumers than the transaction use cases frequently cited by original equipment manufacturers.

Access more findings in SAE’s news release.