A new market research study from the Consumer Technology Association (CTA) shows strong enthusiasm for tech ahead of the holidays: nearly nine in ten U.S. adults plan to shop for technology gifts this season. 

Top tech gift trends for 2026 include:

• Wireless audio is the number one planned tech gift.
• Smartphones top the wish list and rank fourth on the gift list.
• Phone accessories round out the top five planned gifts.
• Wearables remain popular, ranking second on the wish list, though smartwatch gift consideration fell to 46 percent from 53 percent.

The gift of content also endures. The study found that 67 percent may gift a subscription service, led by video (47 percent), music (39 percent), and gaming (35 percent).

CTA also reveals where most Americans will shop: 81 percent expect to buy tech gifts in-store and 79 percent online, with purchases split evenly between the two.

Access the findings and more in CTA’s press release.